MANDEVILLE, LA November 30, 2009 – Code Amber the nation's leading missing persons alert news service, a wholly owned subsidiary of GTX Corp (GTXO.OB), launches the Code Amber Alertag – a secure digital, comprehensive personal identification tag that supports the needs of first on the scene, assisting people and pets that are found missing, injured or in crisis. In case of an emergency anywhere in the world, the patent pending Barcode ID Tag and secured web portal will aid first responders by providing them essential personal and medical information that can assist in recovery, influence treatment choices or provide notifications and permissions on how to best treat the person or pet in front of them, right from their smart phone.

The Code Amber Alertag provides an essential and affordable personal crisis management service and will generate a new revenue stream for the Company through product sales and recurring annual subscription revenues. The ID Tag will cost 19.95 for one and $69.95 for a family pack of 5 and will have an annual $19.95 subscription portal access and data storage fee. The product and service will be promoted through Code Amber’s nearly 200,000 current opt-in data base, millions of ticker readers and site traffic in addition to many thousands of domains around the world and their internet visitors via affiliate marketing relationships. The Company also plans to market the world wide service through its existing domestic and international channels of distribution, all under the widely recognized and trusted Code Amber Brand.

The dramatic need for a secure digital identification tag and access from anywhere in the world through a handheld smart phone is born out of the ever increasing number of people and pets that wonder off or in need of emergency services and medical care. 65 million baby boomers, many of which will suffer the disorienting symptoms of dementia. 1 million children will get lost, but thousands more will fall off bicycles, skate boards or roof tops and sustain head traumas. Millions of pets every year get lost and are never returned to their proper owner. An over taxed emergency services system is already challenged with all these 911 calls. Crucial to administering timely and proper assistance and care, those first on site professionals or more likely an individual carrying a smart phone, will be well informed with access to an accurate and complete ID profile, contact information, insurance providers, primary physicians and medical history. The Code Amber Alertag is a life-extension of the Code Amber mission – to locate lost, missing, injured or abducted persons and is synergistic with the GTX Corp positioning of being the better people and pet finder.

GTX Corp has for the past seven years, invested in and successfully developed patented technologically advanced means and methods to provide personal location based solutions both domestically and internationally. “Our subsidiaries are synergistic and complementary with one another in their common purpose” states Patrick Bertagna, CEO of GTX Corp and describes the PLS people centric focus of the Company as an assuring commitment that we are always; WITH YOU.

About GTX Corp
GTX Corp (OTC BB: GTXO, www.gtxcorp.com), a leader in embedded GPS real-time personal location services (PLS), was founded in 2002 and based in Los Angeles, California, the company has evolved from its early beginnings of putting a micro GPS device in a shoe- the patented smart shoe www.gpsshoe.com and continues to pave the way with innovative geo specific and proximity alerting applications that help you know where someone or something is at the touch of a button. Committed to being the "better people finder" GTX Corp also owns and operates LOCiMOBILE, Inc www.locimobile.com which develops applications for smart phones and Code Amber News Service, www.codeamber.com which is dedicated to the recovery of missing persons and is the leading US and Canadian syndicator of online Amber Alerts. The Company is committed to a strong intellectual property strategy and owns an extensive portfolio of patents, patents pending, registered trademarks, copy rights and URL's. GTX Corp is well positioned to capture the PLS Market through its diverse product platform, licensing model, brand recognition and strategic partners.

For information regarding GTX Corp:

Ross Silver
Investor Relations
(213) 489.3019 ext 646
[email protected]

Joel Margulies
Public Relations
(310) 433 0299
[email protected]

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